Wednesday, March 23, 2011

Never accept Tyranny

I've read two blogs today that are inline with my current trajectory.  I am launching eye90.com with my business partner.  Eye90 seeks to meet the needs of companies, organizations, institutions and individuals that want specialists in social media, marketing and web content and design.  The combination of our services and skill sets are matched by no one. I say that because we are the best at what we do. We don't have a "special interest" that we serve.  We have backgrounds in higher education, law, medicine, small businesses, large corporations and more.  Our strength is not just in what we've done.  Our strength is in our ability to analyze current needs and move individuals and organizations towards the future.

My partner often says there is enough business for everyone.  I tend to agree. Eye90 may offer similar or identical services as another company but no one can offer them the way we can.  Burger King, McDonalds, Wendy's and the like all offer burgers and fries.  Each one however, has its own flavor (pun intended).  Eye90 does too. I totally spilled the beans, we haven't even "opened the doors".  We haven't launched yet and the business is coming in.  The idea came together and before the ink was dry we started receiving emails and phone calls looking for our services.  Our website is nothing more than our logo yet people want our business.  We haven't served over a billion fries but people clearly like our flavor.

We are picking ourselves as the specialists and not waiting for someone else to determine our destiny.  We will not lose (hopefully). Waiting for someone to call is like waiting for someone to feed you.  If you don't pick up the fork, you won't eat.  Feed yourself....pick yourself. 

Reject the tyranny of being picked: pick yourself

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